Friday, June 26, 2015

Starbucks Now Open In Allentown But...

The way it's being reported is a bit misleading.The Morning Call-- "The ubiquitous brand's decision to come to Allentown is..."
WFMZ-TV-- "City Center announced earlier this year that a Starbucks would open its doors at... "
In both these articles and in this WFMZ video report these each fail to note "Starbucks" didn't just out of the blue decide to open a store downtown on their own nor that "Starbucks" itself owns or runs it.

According to "The Starbucks franchise store on the first floor of Two City Center opened at 6 a.m. today [June 23, 2015] and is managed by City Center Lehigh Valley, said Jeff Vaughan, spokesman for City Center.."

Thus it appears they were brought here via City Center's ownership of the franchise itself. Would this not imply the store may have a significant lease advantage as well?

While there's nothing wrong with that, it should have been clarified "Starbucks" didn't just decide on it's own accord to open a store here. It could be said this is another example of misleading local reporting. I tend to think it's a rather significant point to make if we're going to go around blowing the horn for the NIZ's triumphant success. Indeed it's significant that "Starbucks" approved of the franchisee, but we need to keep things in perspective.

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