This video was created as an official response to the Newsweek article calling Grand Rapids a "dying city." We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.
We felt Don McLean's "American Pie," a song about death, was in the end, triumphant and filled to the brim with life and hope." - Rob Bliss, Director & Executive Producer
This $40,000 production was entirely financed by the generosity of local sponsors"
This video cost the city $0.
The $40,000 video was privately financed and has been seen by 5,140,204 and still counting.
This is how you sell a city. You create a video that goes viral!
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