Since that time there's been even greater advancements made. By using conductive inks with standardized printing methods a reader can simply push an icon in their newspaper and with the proper software, it will transmit to their iPad or SmartPhone.
Think about the possibilities. By utilizing SmartPhones and iPad apps newspapers could offer updates to the story, discussion rooms, comments, sharing what a reader read with others, direct feedback (either by texting or speaking) to the reporter. The publisher would have the stats on just how many times an article was read.
Advertisers (for a premium) could have all these things offered to them as well. Perhaps charged for each feature they'd like to have for themselves. This all in one place simply by pressing or scanning an icon printed or embedded in the published article or advertisement.
All of this leads to further opportunities for monetizing. Face it, the next generation is glued to their electronic devices and are no longer content with just glaring at newsprint. They want to socially interact with it.
The question I ask myself is why haven't more newspapers done this? It's not like I'm brilliant. Instead of sitting around spinning their wheels and whining about the good old days, get the cobwebs out of their heads. Gutenberg invented a press which was cutting edge technology in it's day. He used his head and created a break through that enabled newspapers to be printed en masse. Are there no more great minds down at the newspapers that can think beyond doing things as they've always done them? If this is so, then newspapers will continue to 'wither on the vine'.
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