According to 'Lehigh Valley Live.com', the owner stated "Unfortunately, the $75 customers we need on a constant basis to support our fine dining were harder to find here than we thought."
Shula's is a wonderful example of how NOT to build a business model
All a restaurant owner has to do is take a look around and see what works. Henry's Salt Of The Sea, Wertz, Zandy's and countless of diners both in and surrounding Allentown have done very well for decades. This isn't rocket science.
Part of my growing up was on South 10th Street just off of Hamilton. During those years around noon PPL workers and tons of others would pour out by the 100's for lunch. They'd be headed to the five and ten lunch counters, Hess's Patio Restaurant, Elliott's diner on 10th, another at 9th & Linden, the Brass Rail at 11th & Hamilton and other places like them.
Good foods in sufficient quantities at great prices. That's all it takes. Any jackass who can't understand this deserves to go the way of the dodo bird.
By the way none of these were created on the backs of taxpayers. Demand is how a free market is supposed to operate. The golden rule of investing is, demand always has to come before supply. What's going on downtown these days is the opposite Using taxpayer dollars creating a supply in the hopes there will be a demand sometime in the future is highly speculative and nearly always results in failure.
No big surprise here. Please allow me to make this simple and sum this up in just one word...
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