Statistical analysts say humans now have less attention span (8.25 secs) then a goldfish (9 secs). Almost a full four seconds less then humans did in 2000. More details on this can be found HERE.
When it comes to reading web pages only 4% of readers will spend more then 10 minutes reading them. This pretty much squares with what my 'statcounter' indicates.
The Fix
TV: Forget the boring long five minute interviews. All news stories should be limited to three minutes or less. I'm certain all the 'who/what/where/when' information can be done within that time span. This was the formula behind the rollout of CNN when Ted Turner first ran it. One channel had headline news. The other went into depth. Abandoning that format, CNN has fallen behind ever since.
PRINT MEDIA: Newspapers should limit the front page to one or two short paragraphs. If people want more details refer them to pages buried further back. This attention span also explains the extinction of traditional magazines Face it if you had a choice which would you rather. 'Life Magazine' (with it's captioned pictures) or 'News Week'?
What I Attempted To Do With This Blog
I changed the format a few months ago. When visitors land on this Blog they have a bunch of short summaries to choose from. Anyone wishing further details simply have only to click on one of them for greater details. Just as you have done. Otherwise you wouldn't have gotten this far into my post in reading this.
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