Meet Yvon Chouinard the Existential Dirtbag

motherjones.com
Meet Yvon Chouinard, the “Existential Dirtbag”
Who Gave Patagonia Back to the Planet "Forbes crowned Chouinard as a billionaire and added him to its list of the world’s richest people. While many people daydream of achieving a nine-zero fortune, for Chouinard it was a sign he had failed in his life’s mission to make the world a better and fairer place.

The Forbes article set him on a journey to find a way of giving away Patagonia, the company he founded almost 50 years ago with a mission to help fellow climbers. This week he achieved that aim, announcing that he was giving away all of the shares in Patagonia to a trust that will use future profits to “help fight” the climate crisis."

Patagonia has hundreds of stores in 10+ countries across five continents, as well as factories in 16 countries. It's worth about $3 billion.